Copy Writing

Press Releases and Article Marketing

A press release is a document that is considered a means of advertising a business. It is an announcement or a piece of news that is expected to get media attention so they’ll publish it in their journals, newspapers, websites, etc, which, of course, means that the release will help you get targeted traffic. A benefit you can receive from a well written press release is this: your website or your biz can be found by people more quickly on the Internet. News releases, press releases or announcements, can be tools for advertising a business not only ‘offline’ but online as well because search engines ‘pick them up’. Of course, you have to follow search engine optimization requirements e.g. inserting relevant keywords, writing about something interesting, and so on, for your release to be published in top search engine results, making you get high quality targeted traffic.

Article marketing provides a number of benefits as well. From better search engine rankings to increased visibility online, article marketing is one of the best ways to promote products, services, and programs for business owners who have a small marketing budget.


1. Positive SEO Effect Search engine optimization is the process of making a Web site more accessible for the search engines so that the site can be found, indexed, and displayed when users search for specific keywords. Search engine optimization (SEO) involves a number of on-page and off-page techniques like building links to the site being optimized, submitting the site to search engines for indexing, and using keyword-rich content to increase rankings. Article marketing is an excellent SEO tool because it allows you to combine the use of keywords and link building to help you increase your Web site rankings.

2. Building Credibility & Expert Reputation Article marketing can also serve as a way to boost your credibility and your reputation as an expert in your field. Think about the last time you bought a product or service and had to choose between two or more vendors. Wouldn’t you be more likely to buy from someone who had published several high quality articles than someone you’ve never heard of before? If your articles are high in quality and give readers the information they’re looking for, your credibility will improve and you will be able to develop a reputation as an expert in your field.

3. Building Goodwill Among Prospects Some business owners keep all of their knowledge to themselves because they’re afraid that giving it away will reduce the need for their products and services. In fact, the opposite is true. If you write articles and give your prospects the information they need, they’ll be more likely to buy from you if they find a need for the products and services you offer. Writing high quality articles that arm your prospects with the information they need to improve their businesses or personal lives is a great way to build a rapport and show how your products and services can help them.